Social Enterprises form New Partnership to Supply Clean Energy in Europe and in Africa.
Two social enterprises, ONEforONE and ToughStuff International, have joined forces to create a newÂ way for Dutch consumers to buy clean, green energy and, at the same time, help people inÂ developing countries to benefit from solar power.
ONEforONE, who launched in Holland this week, is part of a growing movement to provide directÂ support to developing countries by linking a purchase in a Western country to a benefit in aÂ developing nation of a similar product.One such product marketed by ONEforONE is energy from Greenchoice, the only company in TheÂ Netherlands supplying electricity generated solely from renewable sources. Every time a consumerÂ signs up for Greenchoice via ONEforONE, ONEforONE will make a donation to support ToughStuff, aÂ social enterprise which supplies affordable portable solar panels, lamps and chargers to some of theÂ worldâ€™s poorest people.
ONEforONEâ€™s founder, Wouter Durville, is confident that there is a clear market in the developedÂ world for consumers who want to do the right thing and are delighted to provide a helping hand toÂ people in the developing world too. He said; â€œThe concept of Buy One, Fund One is already wellestablished in the United States and Iâ€™m certain it will also be embraced by Dutch consumers whoÂ want to do something concrete for people in the developing worldâ€.
ONEforONE, and their partnership with ToughStuff, is part of a global trend towards responsibleÂ consumption with social and environmental benefits, becoming ever popular. In its first day,Â ONEforONE already had more than 2,300 followers on Twitter and Facebook whoâ€™ve all pledgedÂ their loyalty to the organisation. Roger Hattam, ToughStuffâ€™s general manager, said: â€œWe are delighted to announce our partnershipÂ with ONEforONE, an organisation with a business model whose time has come. ONEforONEÂ provides consumers with the ability to make a positive choice not once but twice; by making theÂ right sustainable energy choice for themselves, but also in helping to transform the lives of theÂ poorest people on the globe.â€
The funding from ONEforONE will support ToughStuffâ€™s Solar Village Entrepreneur (SVE) programme.Â This provides microloans and training for SVEs to establish small, profitable businesses, on average aÂ more than 300% increase on local average annual income so they are able to lift their own familyÂ from poverty as well as providing solar power to people who need it most.
Over the past 15 months, with the help of its SVEs, ToughStuff has brought clean and affordableÂ energy to over 425,000 people in the developing world and saved its customers more than 3 millionÂ Euros and 2,500 tonnes of CO2 emissions.
1.46 billion people in developing countries have no access to electricity. Until now, for many, theirÂ only lighting has been kerosene lamps or candles which are polluting, cause lung diseases and wasteÂ money. ToughStuffâ€™s products are an alternative providing clean, affordable lighting thatâ€™s good forÂ peopleâ€™s health, wealth and the environment.
ONEforONE is not dependent on grants and donations. The funding it gives to organisations such asÂ ToughStuff is generated by negotiating discounts on the products it is marketing – and by offeringÂ businesses a straightforward method of achieving their corporate social responsibility aims.
So far, ONEforONE has focussed on basic survival needs such as energy and water. It has also linkedÂ up with PumpAid to help in the construction of wells in developing countries. ONEforONE hasÂ ambitions to broaden its offer to other products including, for example, health insurance whereÂ Western consumers would cover a person in Africa for free.clean energy, clean energy dutch, solar africa, solar partner, solar social
Short URL: http://www.solarthermalmagazine.com/?p=17041