Greenpeace Launches â€œArctic Readyâ€ Billboard Campaign Outside Shell Headquarters
Greenpeace chose the ad from the over 10,000 user-generated online submissions to ArcticReady.com, a web collaboration with Yes Lab designed to heighten awareness of Shellâ€™s plan to exploit melting sea ice to drill for oil in Alaska. The site has received over 1.8 million pageviews just in the past week, and has been featured in the Financial Times, Forbes, and the Los Angeles Times, as well as a host of other outlets. The billboard has taken this online activity from Arctic supporters and placed it in front of hundreds of Houston commuters traveling on I-10 East toward One Shell Plaza.
â€œShell wants to control the story of Arctic drilling, but they are quickly discovering that the public has a voice too.â€ said Dan Howells, Deputy Campaigns Director for Greenpeace US. â€œPeople see through Shellâ€™s PR to the truth, that Arctic drilling is a profit grab by one of the worldâ€™s richest corporations at the expense of everyone else on the planet. This campaign has given people a chance to tell Shell exactly what they think.â€
The Houston billboard is one of hundreds of actions around the world that activists have taken to Save the Arctic this week, including a group from Greenpeace Netherlands â€œtaking overâ€ Shellâ€™s Dutch world headquarters, and activists in England, Scotland, Denmark, Holland, and Germany rebranding hundreds of Shell stations with #SaveTheArctic banners.
â€œNearly one million people have signed the scroll to save the Arctic, and now people around the world have given Shell the identity correction the company deserves,â€ said Howells. â€œThe dangers of Arctic drilling are clear and the stakes are too high. Shell cannot be allowed to start exploiting the vital ecosystems of the Arctic for profit.”
The oil company plans to start drilling exploratory wells in Alaskaâ€™s Chukchi and Beaufort seas this August, though it must first obtain final permits from the Obama Administration. The Greenpeace ship, Esperanza, is en route to the Chukchi, where it will conduct cutting-edge scientific research on the sea floor, where Shell plans to drill, showing the world what is at stake.
The billboard is on inbound I-45 South, near the downtown exits.
Source Greenpeace press releasebillboard, commuters, houston headquarters, pageviews
Short URL: http://www.solarthermalmagazine.com/?p=20169