Greenpeace Launches “Arctic Ready” Billboard Campaign Outside Shell Headquarters

Environmental group’s successful online brand jam arrives in Houston, TX TX–Last week, Greenpeace mounted a satirical billboard near Shell’s Houston headquarters featuring a family of polar bears with the slogan “You can’t run your SUV on cute. Let’s Go.” Greenpeace chose the ad from the over 10,000 user-generated online submissions to ArcticReady.com, a web collaboration [...]